JVC Report
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December 22, 2000 JVC Establishes New Deflection Yoke Manufacturing and Sales Joint Venture in China Response to Production Shift to China by Monitor Manufacturers
Victor Company of Japan, Ltd. (JVC) is pleased to announce the establishment of a joint venture in China for the manufacturing and sales of deflection yokes for use in display monitors. The joint venture was established in China's Fujian Province and involves four partners: JVC, Fujian Electronic Information Group (FEI), and Chunghwa Picture Tubes, Ltd. and Kuang Yuan Co., Ltd. (KYC) of Taiwan. • The new company is called "Fujian JVC Electronics Co., Ltd." and will manufacture and sell deflection yokes for both the domestic Chinese and export markets. Production will begin in April 2001 and will gradually expand, with a target of 1 million units per month by 2003. • The joint venture gives JVC a deflection yoke production base in China, enabling it to respond to demand for deflection yokes from its customers, who are accelerating the shift to China of their PC display monitor production. It will also enable JVC to expand its operations in the Chinese market. • China is the world's largest producer of PC display monitors, accounting for 35% of the global total and expected to reach 40% in 2001. Many CDT (Color Data Tube) manufacturers and other parts suppliers are moving into China, increasing the importance of local production and supply of high-performance deflection yokes. • The joint venture will locate its factory in the Mawei Park of Fuzhou Hi-tech Zone. This location was selected for its proximity to JVC customers, the advanced infrastructure available, easy access to ports for exports and imports and the availability of a quality local work force. Monitor market trends • The global PC market is forecast at 134 million units in 2000, rising to 189 million (141% of 2000) in 2003. This will generate demand for an estimated 106 million CRT displays in 2000 and 126 million in 2003 (119% of 2000). • Large increases are also expected in the demand for high-quality television sets with the advent of digital television and high-definition television. This will expand the market for high-quality deflection yokes. • While demand is rising for LCD displays, PDPs, and projection type displays, CRT displays still have the advantage in the medium size (16-21 inch) and large size (21-29 inch) categories in terms of both quality (high-resolution, high-quality pictures and color reproduction) and price. Positioning of JVC's deflection yokes • JVC enjoys a 20% share of the world market for deflection yokes. It has the highest production capacity in the industry (1999) and is the leader in new product development. JVC is known for its ability to provide quality deflection yokes in large quantities. • JVC's strategic deflection yoke product is the "PYUA-DY" series developed using advanced simulations based on magnetic field analysis technology and produced with proprietary manufacturing technology. Its simple design without any correction circuit is highly regarded by the markets. # # # Attachment: Outline of Fujian JVC Electronics Co., Ltd.
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