April 11, 2000
JVC ANNOUNCES COPY PROTECTION
SYSTEM FOR DIGITAL VHS
Company
to Issue Technical Specifications for Prerecorded
D-VHS Video Content
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Victor Company of Japan, Ltd. (JVC)
has developed a new copyright protection system
for prerecorded D-VHS content as well as in-home
analog and digital recording. The superior
copyright protection feature will be included
within the D-VHS standard. This new standard
makes it possible to develop and produce
prerecorded HD (High Definition) video content as
well as add momentum to the development of D-VHS
hardware products.
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Hiroki Shimizu, JVC´s
Senior Managing Director, observes that "The
system will provide consumers with a true digital
viewing experience and offer content providers
superior digital asset protection. We also hope
that this development will give the much needed
boost to the HDTV industry by providing
long-awaited, high definition content to the
consumer."
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This landmark technology offers
compatibility with all types of TV broadcast
systems used worldwide, and accommodates both
digital and analog systems and offers
compatibility with conventional prerecorded
analog VHS content. D-VHS digital recorders for
home use will soon be available from JVC. In
addition to developing D-VHS recorders that are
compliant with this new technology, JVC will be
working with the hardware industry to promote the
adoption of the new system into more consumer and
professional D-VHS units.
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In terms of content, Fox endorses
the copy protection system for its own HD
content, and JVC is approaching the other content
companies for their endorsement as well.
Commenting on the potential of D-VHS, News
Corporation'acute;s Fox Filmed Entertainment
Chairman and C.E.O., Bill Mechanic, noted "This
promises to be the system for the content of
yesterday, today and tomorrow, allowing the 90
million VHS households in the U.S. alone to
continue to use their existing VHS libraries.
Further, by offering content providers like Fox
and the other studios virtually perfect copy
protection, it should encourage more availability
of HD content for home recording."
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The system will
include Intel´s recently announced HDCP*
(High-bandwidth Digital Content Protection)
digital connection for both standard and high
definition digital viewing experiences. The Intel
system offers protection for uncompressed digital
signals (baseband signal) over DVI* (digital
visual interface). Additionally, the system will
include several IEEE1394 compatible technologies
including DV*, DTCP* (Digital
Transmission Content Protection) and a JVC
proprietary RDA (Related Device Authentication)
System to react according to source obligations.
These technologies will provide content owners
protection while allowing consumer to record and
play SD and HD digital video content. JVC will be
calling on other hardware manufacturers to adopt
this secure digital connection in the future.
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*
All brand names and product names are trademarks,
or trade names of their respective holders.
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