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Home > About JVC > Contributing to Society and Cultural Activities

About JVC

Contributing to Society and Cultural Activities

"JVC is committed to ensuring as many people as possible have the opportunity to share the inspiration and excitement that sports and the arts can offer. This thinking has underpinned our wide-ranging cultural activities over many years, mainly in the form of support for music, the arts, and sports. In addition, it is vital for corporations to form ties with local communities and society as a whole. JVC has taken this to heart and is working through various initiatives to establish meaningful relationships with local communities and society in general."

Sponsoring Sporting Events:

International Soccer Tournaments

Photo by Action Images/Lee Smith

JVC lends its hand to a range of sports in numerous countries around the world so that as many people as possible can enjoy the inspiration and excitement that sports offer, or what we like to call "The Perfect Experience." In particular, we have been closely involved in the UEFA European Football Championship. An official partner since the 1980 UEFA tournament held in Italy, JVC has provided comprehensive support for this major soccer event for more than two decades to deliver to people the excitement and passion of one of the world's most loved sports. One of the ways we help out is by providing equipment required to hold the championships, primarily audio and visual equipment. In addition, JVC's AV products bring the game to fans who are unable to root for their team from the stands because the venue is too far away. We aspire to develop high-definition technologies and products that deliver the inspiration and excitement of sports by making viewers feel as if they can actually hear the crowd's cheers and feel the players' emotions.


Inspiration through Music:

JVC Jazz Festivals

JAZZ FESTIVAL, NEWPORT
Jamie Cullum at the 2005 JVC North Sea Jazz Festival

With the love of music in its corporate heart, JVC has been offering the JVC Jazz Festival since 1984 to give audiences worldwide a chance to enjoy live jazz. This program has been one of JVC's contributions to the world's music culture. Jazz musicians create soulful tunes out of their own imagination, their own inspiration. Melodies travel new, unexpected, and surprising paths, making no two performances exactly the same. It is what sets jazz apart as a musical movement, and it is why jazz has thrilled, excited, and captured the minds of music lovers the world over. The spirit of jazz resonates with our corporate values, which is why JVC has sponsored over 160 major jazz festivals, where countless musicians have brought the splendor of live music to audiences of more than four million. Going forward, JVC will continue to deliver the thrill of jazz to music enthusiasts around the world.


Expanding Video Culture:

Tokyo Video Festival

Tokyo Video Festival 2006

Since 1978, JVC has held the Tokyo Video Festival, a venerable international video competition for professionals and amateurs alike. To date, the festival has attracted entries of more than 44,000 works from 90 countries and regions around the world. In 2006, the Video Grand Prize was awarded to "Fledge," a work that focuses on the dynamic lifestyle of a high school student turned mother—a friend who comes together with the author to speak to viewers, and the JVC Grand Prize was awarded to "Family," a documentary that depicts changing family relationships in contemporary South Korean society through the interactions of a family that has come together to make the traditional Korean dish kimchi. One thing that makes the Tokyo Video Festival unique is its concept. It is a video communication festival for people to communicate and express themselves through works of art. The Tokyo Video Festival provides an opportunity for people who have never picked up a before to experience the fun of filming and the joy of being shot. Through the festival, JVC aims to promote video software production as one way to enjoy video technology and introduce new film creations to the world.


Contributing to Society

 
 

JVC is committed to being a good corporate citizen. We want to be a company that makes people's lives better and inspires the confidence of the international community. Here, we have provided an overview of just a few of the things that we are doing to make a difference.
In Thailand, JVC helps to raise funds for sight-impaired individuals by taking part in ongoing fund-raising activities at local schools implemented by around 800 individuals and sponsored by the Thailand Association of the Blind. Specifically, we place donation boxes at the entrances of our offices and in Company cafeterias where employees interested in the cause can make contributions.
In China's Beijing, JVC raised funds to support efforts to rebuild earthquake and tsunami stricken areas. The Company donated the money it collected to victims through the Beijing Red Cross. In addition, we have been lending a hand to the less fortunate in this region through our "Yang Guang charity", donations of medicine and daily necessities to orphanages, and group medical examinations for children since 2003.
In Mexico, employees and their families answered JVC's call to clean up the shore as part of efforts to protect the natural environment, collecting around a ton of garbage. In Japan as well, employees at each office take part in cleanup activities in the vicinity of their respective workplace once every two months.
Every spring, the American Cancer Society holds its Relay for Life fund-raising campaign, using the money collected for research. For about 15 years, in Alabama, JVC has taken part in this campaign together, earning a reputation as an outstanding support group. In addition, employees engage in diverse volunteer activities throughout the year.
JVC will continue to lend its support to activities that make a difference.




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